THE WHAT

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THE WHAT >

We offer personalized services, working together with our clients to pave the road to the change they are capable of making and developing new opportunities for impact.

Brand-building is not unlike architecture: it involves phases and interventions and, most importantly, intention.

LEts talk

Discover our services

THE SERVICES

1.

THE FOUNDATION

We conceive and develop Brand Strategy. We dig into the core of a business and carve out goals. Based on our client’s needs, we combine different techniques that help us map out together the steps aligned to your purpose, and how it can resonate with others.

The Key Parts of THE FOUNDATION:

Interviews
Surveys
Market Research
Target Market

1. Investigative Analysis: Discovering the insights, trends and references that interact with your purpose.

2. Brand Heart: To get to the Why, we get to the Heart. To connect in a genuine way to consumers, we take the time to find the shared values, impact opportunities.

Discovering “THE WHY” Workshop
Who/What/How
Concept Creation
Brand Personality
Brand Values

2.

THE DESIGN

We design a Brand Identity, a system that communicates a strategy, in response to a clear vision and intention. Brand Identity encompasses everything from the visual directions, sounds, energy and the words that echo with legacy.

The Key Parts of THE DESIGN:

1. Verbal Identity: Languages evolve, words and their usage appear and morph, yet in many ways a brand voice seems bland and static. A verbal identity traces a clear line of expression, emotion and attitude to craft how a brand speaks and what it says, guiding everything from words to product naming, copy and physical environments. Put simply…without the right words, everything just seems a bit off.

Naming
Tagline Manifesto
Brand Tone / Voice
BrandNarrative
Key Messages
Copywriting
Communication Guidelines

2. Visual Identity: The medium to make tangible the interaction, the function and use of the brand through a collection of visual elements that serve to represent and make a brand stand out from the rest.

Visual Brand Workshop
Logo
Brand Elements (colors, fonts, iconography, photography)
Brand Assets
Brand Guidelines

3.

THE CONSTRUCTION

Building Brand Awareness makes brands come to life. How brands interact with the outside world, who they impact, and which tools are needed to reach their goals and connect with their target.

The Key Parts of THE CONSTRUCTION:

1.Brand Implementation: A great brand implementation must first begin with a timeline, understanding when, where and how to most effectively tell the story of your brand to your target on a variety of platforms.

Creative Brand Campaigns
Web Content & Design
Social Media Assets
Packaging
Stationery
Translation (Spanish & English)
Video & Photography Collabs

4.

THE ACTIONS

More than just a maintenance plan, it's a way in which you measure and hold your brand accountable to its purpose, its core values, mission and vision and make sure you are moving in the right direction.

The Key Parts of THE ACTIONS:

Consulting
Goal Setting
Surveying
Success measurement

1.Brand Consulting: A selection of Key Performance Indicators and qualitative research to measure success and impact.

OUR CLIENTS SAY IT BETTER THAN US

WHAT THEY SAY

“The Why Studio really understood what we were aiming to accomplish with their help. They put in the extra work prior to our first meeting with them. They had done so much research not only on us as people but also the companies we mentioned that were good comps to us. They floored us with their passion and commitment to making sure they were the ones we needed. No one else even came close to the presentation they gave us. We haven’t stopped working with them, and don’t plan too anytime soon. They continue to exceed all expectations.”

Gerardo Celasco
Co-Founder Apartment 3C
Production Company based in LA
“THE WHY studio pushes you to find the core values of your company, and then they elevate the vision with precise and nuanced visuals that tell you everything you need to know in a second. They are tireless in their creative curiosities about your brand and they have their finger on the pulse of exactly how to best position your content. The attention to detail and the heart that they contribute to every project is unparalleled.”

Jennifer Morrison
Director, Actor, Producer
Founder Apartment 3C
Production Company based in LA
“The Why encontró una manera personal y diferente de conectar con la idea y darle vida de una manera auténtica y acertada”

Valerie Cabrera Brugal
Founder Catalysta
Online platform
“At the final outcome of a careful path and development from The Why Studio going hand-by-hand to help us discover our essence and how to better reframe our communication and “branding”, many of us cried of joy, just as if someone had finally discovered the magic of our company, unveiling the extraordinary elements which integrate our wholeness and what makes us unique, different and necessary for our contribution with passion.”

Lourdes Berho
Founder Alchemia
Marketing & PR Agency based in Mexico City.
“The Why permitió darle identidad a Mentum GC. Entendió perfectamente el ADN de nuestro proyecto y hoy comunicamos correctamente nuestros servicios incrementando nuestros ingresos”

Gerardo Corona
Founder Mentum
Expertos en Desarrollo Turístico e Inmobiliario
“Necesitaba ayuda para poder contar y visualizar lo que hago. Para hacerlo, me pareció importante trabajar de la mano con Natalia y Florence, que conocen la importancia de identificar, reconocer y definir un por qué, una visión, y mensajes propios. A partir de la narrativa de Paty Trigueros, identificamos oportunidades de comunicación y espacios en los puedo interactuar con audiencias con más facilidad, claridad.”

Paty Trigueros
Founder Paty Trigueros
“The Why Team was instrumental in helping my co-founder and I develop our brand identity and online presence. Flo and Nat transformed our website, which we had originally pieced together ourselves, into a professional-looking tool that we use for business development. They made the entire process so seamless and fun. We can't recommend them enough!”

Dave Barmore
Co-Founder Runway Strategies
Public Affairs Company