CATALYSTA
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CATALYSTA >
An online platform designed to change the way we see, connect with and purchase Latin American Art.
An opportunity to update the narrative.
Catalysta is on a mission to ensure that emerging artists in Latin America have a space in which they can grow and thrive.
Valerie, Catalystas founder, was born in Santo Domingo and grew up in a home where art always had a place. Her vision was clear, and the roadmap was not. Our work together led us to develop a new concept based on the founder’s own personal story and her beliefs, while generating a narrative that could adapt to change and evolve with the brand as it impacts others.
THE PROJECT
Type
New Brand
Category
Product/Service
Latin America & USA
Location
The Foundation
The Intention
The Actions
Services
Market Research
Target Market
Discovering “THE WHY” Workshop
Who/What/How
Concept Creation
Brand Personality
Brand Values
Brand Tone / Voice
Brand Narrative
Key Messages
Copywriting
Logo
Naming
Brand Elements (colors, fonts, iconography, photography)
Brand Guidelines
WHAT WE DID
Redefining art culture, proposing new concepts and building community.
THE CHALLENGE
Reconstructing a narrative not just for a brand but for an audience was a challenging yet enriching process. Us, being Latinas, understood the importance of changing the perception and misconception of art in the world, especially art from Latin America.
Taking matters to heart. A startup-approved method gave Catalysta a narrative to introduce itself into the market while discovering the steps to take in the process.
THE WHY METHOD
Many startup brands begin without a clear idea of how to implement their vision. The Why Method works together in a collaborative way with the founders by layering a systematic and creative approach to get to the heart of Catalysta’s strengths and mission-driven appeal. We built a strong foundation, a narrative that connected with their audience and clear brand guidelines ready for market. We have seen it take off.
THE WHY
“Transform the way we see, appreciate, connect with and purchase Art from Latin American Artists.”
