We are The Why, a purpose-driven creative studio.
THE FOUNDERS
We, Natalia Ramos and Florence Gadala, are two Creative Directresses that help brands find the passion that drives their business and assert their vision moving forward.
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Natalia Ramos
CO - FOUNDER, CREATIVE DIRECTRESSE
Mantra: You can complain, or you can make a change.
Drink of choice: Green Tea
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Florence Gadala
CO - FOUNDER, CREATIVE DIRECTRESSE
Mantra: Positive mind, positive life
Drink of choice: Black coffee - steaming hot
We learned from our experience as creators, strategists and storytellers, and founded our own studio in 2019 to build meaningful brands that impact the world by sharing their stories.
We are proud to be part of the 0.1% of women-led creative studios in the world.
We work to empower those who want to be a part of change.
We build and boost brands around the world, with messages that resonate in the United States, Latin America and Europe.
THE VISION
Closing the gender gap, in terms of leadership and pay equity, by amplifying the voice of women-led teams.
We are proud to be part of the 0.1% of women-led creative studios in the world.
We hire different creative freelancers and develop new opportunities for both young and seasoned professionals, assembling the perfect team for each project.
To discover, position and promote a company’s vision, we establish innovative collaborative processes that enable independent artists, creatives and strategists to deepen their professional career.
The more brands we work with, the more we provide work opportunities with fair pay.
OUR COLLABORATORS
We work with you
Our company is network-based, which allows us to hire different creative freelancers.
We develop new opportunities for both young and seasoned professionals, assembling the perfect team for each project.
To discover, position and promote a company’s vision, we establish innovative collaborative processes that enable independent artists, creatives and strategists to deepen their professional career.
The more brands we work with, the more we provide work opportunities with fair pay.
THE PARTNERSHIPS
Designing tomorrow's future begins with all of us.
We support initiatives that empower women and girls around the world and seek to create a global community that inspires other stakeholders, and we are happy to work alongside organizations that share the cause.
We’ve partnered with Zoila, a women-led tech company, whose mission is to create awareness of the female reproductive system through technology, while empowering young women in Latin America.
We’ve also worked with Latinas in Tech, a non-profit organization with the mission to connect, support and empower Latina women working in the world of tech.
