ALCHEMIA
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ALCHEMIA >
A boutique marketing & PR agency
An opportunity to update the narrative.
A lot can happen in 10 years. For Alchemia, everything felt different from the way it was since their beginning. They operated with a clear mission yet they lacked a clear purpose. It was time for an internal introspection to reassess their values and strengths. It was a chance to find the best way to explain their services and share their vision.
THE PROJECT
Type
Existing Brand
Marketing & Public Relations
Category
Mexico
Location
The Foundation
The Intention
The Actions
Services
Interviews
Market Research
Target Market
Discovering “THE WHY” Workshop
Who/What/How
Concept Creation
Brand Personality
Brand Values
Brand Tone / Voice
Brand Narrative
Key Messages
Copywriting
Logo
Brand Elements (colors, fonts, iconography, photography)
Brand Guidelines
Webpage
WHAT WE DID
Too much to say without a clear way of saying it.
THE CHALLENGE
Alchemia’s offer goes beyond the traditional Marketing and PR. They reach far and wide for their clients, offering an array of services. Everything is tailored and designed to meet the client’s needs. How can we generalize something that varies and is specific, unique?
Summarizing the complexity of Alchemia’s DNA was one of our biggest challenges.
We used our unique brand-building process to relaunch Alchemia.
THE WHY METHOD
One of our brand values is to keep it simple, not basic; which is what we applied all the way through the branding project. We transform the complex into something simple, yet always with an edge; that angle that surfaces from a brand essence.
In the role of trusted advisors and consultants, we interviewed the Alchemia team, as well as their clients and partners. By understanding how Alchemia was being perceived, we moved forward with purpose, strategy, communication and design. We could help take them to the next level and project clearly their brand strategy.
THE WHY
“We want to transform while doing good in order for your business to thrive.”
