OMA
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OMA >
A social selling brand with soul, to captivate both sellers and buyers alike.
With a clear vision of creating a brand with soul that would captivate buyers and sellers alike.
In its early stage OMA - that at the time was nameless, had the idea of creating something BIG. Something that people connected with. That went beyond selling or buying and that people actually needed and believed in. They had an idea, a vision, yet had no idea on where to begin to start creating a brand or how to express what they meant and get their message across.
THE PROJECT
Type
New Brand
Category
Product / Social Selling
Mexico
Location
The Foundation
The Intention
The Actions
Services
Market Research
Target Market
Discovering “THE WHY” Workshop
Who/What/How
Concept Creation
Naming
Brand Personality
Brand Values
Brand Tone / Voice
Manifesto
Brand Narrative
Key Messages
Logo
Brand Elements (colors, fonts, iconography, photography)
Brand Guidelines
Packaging
WHAT WE DID
Understand the social selling market and multi level marketing (MLM) to create a model and a brand that could stand out.
THE CHALLENGE
Being MLM newbies, we played the part and used a social disguise as though we were interested in selling as well as buying from other social selling brands. This provided us with a lot of insights, key takeaways and information that the client did not have, and we understood just what narrative and approach could speak to both buyers and sellers alike.
For this project, we tested out our new network based company structure. We sub-hired two creatives, to help us tackle the challenge.
THE WHY METHOD
We were inspired by the Why and the What, and invited unique voices to shape the way we told the story.
Once we had dismantled the original idea and created a Why Strategy, our team worked closely not only with us but also with the client to construct a robust brand narrative and guidelines, assembling the pieces of the puzzle for a powerful launch strategy
THE WHY
“Help everyone reconnect with what makes them human”
