APARTMENT 3C
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APARTMENT 3C >
Film & Production Company
A film and production company in Los Angeles by actor, filmmaker and director Jennifer Morrison.
Based in Los Angeles, CA, Apartment 3C was founded by actor and filmmaker Jennifer Morrison. Jen and her partners reached out to us because they had identified their purpose and company mandate, but needed powerful branding to back it up. They understood the importance of design and storytelling in order to attract an audience, and they needed a strong visual identity to communicate their company values with elevated, engaging content for their website and social media channels. Our work with A3C was based on design and creating a brand that stood out from other production companies that also reflected their personality and vision.
THE PROJECT
Type
New Brand
Service & Content
Category
Los Angeles, USA
Location
The Foundation
The Design
The Construction
The Actions
Services
Market Research
Target Market
Discovering “THE WHY” Workshop
Who/What/How
Concept Creation
Brand Personality
Brand Values
Brand Tone / Voice
Manifesto
Brand Narrative
Key Messages
Logo
Brand Elements (colors, fonts, iconography, photography)
Social Media Assets
Brand Guidelines
Website
WHAT WE DID
Break free from the noise and position themselves from the rest.
THE CHALLENGE
Being a production company in LA is like being a fish and living in the ocean. There might be a lot of them, yet only a specific few of them really stand out and make some noise. There’s the obvious ones that have been swimming for quite some time now, and there are a few new fishes in the sea that are able to make a splash because they focus on a specific vision and are guided by a specific purpose.
We dove, and we dove deep.
THE WHY METHOD
Unlike many of the clients we work with, Apartment 3C understood the importance of a powerful branding that carried a higher purpose throughout the brand strategy. We created a concept around the pre-existing motto of Own Your Outsider ("OYO") that reflected their mandate both visually and verbally.
Yet our work did not end there, we helped A3C launch their company, with a brand strategy that was based on a book club, a website and social media. We have been collaborating since, and we couldn't be prouder and excited to see what the future will bring, making space for outsiders to gather.
THE WHY
“To create a possible positive future for the outsider in all of us.”
“THE WHY pushes you to find the core values of your company and then they elevate the vision with precise and nuanced visuals that tell you everything you need to know in a second. They are tireless in their creative curiosities about your brand and they have their finger on the pulse of exactly how to best position your content. The attention to detail and the heart that they contribute to every project is unparalleled.”
Jennifer Morrison
Director, Actor, Producer
Founder Apartment 3C
“The Why Studio really understood what we were aiming to accomplish with their help. They put in the extra work prior to our first meeting with them. They had done so much research not only on us as people but also the companies we mentioned that were good comps to us. They floored us with their passion and commitment to making sure they were the ones we needed. No one else even came close to the presentation they gave us. We haven’t stopped working with them, and don’t plan too anytime soon. They continue to exceed all expectations.”
Gerardo Celasco
Producer of Apartment 3C