Purpose drives your business
forward
The Why, a purpose-driven creative studio enables businesses to make big changes by seeing things innovatively, creatively and identifying YOUR WHY.
WHY
A WHY
We achieve success when we have a passion to pursue, a Why we believe in. Because, in the end, it’s your Why that creates change and drives success.
THE FACT OF THE MATTER IS
WHY FACTS
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Brands have experienced a brand valuation increase of + 175% over the course of 12 years, when investing on purpose.
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Consumers buy purposefully. 88% of consumers would rather buy products from a Purpose-driven company.
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Clean-slate brands are brands with their own stories to tell. Consumers are looking for and asking about authentic, original brands.
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9 out of 10 employees would take a pay cut to have more Purpose in their work, and 62% of millennials indicate that it’s important “for me to be known for making a positive difference in the world”.
So when purpose is well-embedded across an organization, value is a consequence, not a cause.
THE HOW
THE WHY METHOD
Before we begin, we get to the heart of the matter.
The Why Method starts with you, your team, your context and audiences. In this collaborative process, we join forces with unique voices to make your Why Strategy come alive.
THE WHAT
Build a Why Strategy behind a Brand Strategy
We help brands connect with their Why, before building their How and their What. We find the different components of your DNA that we weave into your deliverables, every step of the way.
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We dig into the core of a business and carve out goals, using different techniques to map out together the chapters of your story.
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We design a system that communicates a Why strategy. Brand Identity encompasses everything from the visual directions, sounds, energy and the words that echo with legacy.
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The tools for your brand to interact with the outside world and create impact through interaction.
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Measure and hold your brand accountable to its purpose, its core values, mission and vision.
THE CASE STUDIES
THE WHO
We are The Why, a purpose driven creative studio.
We, two Creative Directresses, help brands find the passion that drives their business and assert their vision.
We founded our own studio in 2019 to build meaningful brands that impact the world by sharing their stories.