SWAP
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SWAP >
SWAP is the #1 P2P (peer to peer) money transfer App in Mexico
To change the P2P (peer to peer) payment atmosphere for good. That was SWAP’s vision.
Bruno, former CEO of SWAP, got back from a trip where he had lost his wallet and needed to pay back his friends, a tedious and complicated process with little help.
As a result, he decided to propose a solution himself: SWAP.
A solution that, with time, needed tweaking. A simple message, to bring forward the meaning behind it all, the promise of simple transactions.
Our purpose was to work together to find a rebranding strategy, versatile enough for an evolving brand, with a clear vision and new perspective.
THE PROJECT
Type
Existing Brand
Category
Fintech
Mexico
Location
The Foundation
The Intention
The Actions
Services
Interviews
Market Research
Target Market
Discovering “THE WHY”
Workshop
Who/What/How
Brand Personality
Brand Values
Brand Tone / Voice
Brand Narrative
Key Messages
Copywriting
Communication Guidelines
Brand Elements (colors, fonts, iconography, photography)
Social Media Assets
WHAT WE DID
Bruno’s idea quickly became a market success. With rapid growth comes quick change. How do you assert your identity, and reaffirm it with time? The brand and its identity began evolving without much direction or voice. The brand messages both internally and externally were not cohesive nor unified.
THE CHALLENGE
Creating a unified, self-explanatory brand identity that customers relate to.
At the start of this project, the SWAP team collaborated on a research process, where we guided the collaborative creation of a workbook, filled in by each different voice behind the brand. Everyone had a different version of the story: what was SWAP was not clear. The SWAP team defined the brand as “inconsistent and lacking a true identity” and we went from there.
We guided SWAP to stop the fast pace and defined what the brand actually stands for. Taking a stand, they would orient their actions and messages.
THE WHY METHOD
Our unique brand-building process enabled SWAP to tell the market what their story was, with confidence.
THE WHY
“We want to make possible a simpler and better life for all.”
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